Unlocking Post-Install Value and Delivering a 3.6% CR

SOCAR is a leading Southeast Asian mobility platform providing flexible car-sharing and rental solutions through a fully digital booking experience.

SOCAR aimed to improve acquisition efficiency by increasing the number of users converting from app install to first booking. The key challenge was turning user interest into measurable actions and optimizing campaigns beyond install-focused metrics.

Mobupps implemented a conversion-focused strategy powered by its proprietary MAFO technology. Through full-funnel monitoring and continuous performance optimization, Mobupps helped SOCAR drive stronger transaction growth from media investments.

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