Curated Supply platform
Curated Programmatic Platform for Demand & Supply
i/RTB is a programmatic execution and monetization platform designed to help advertisers, DSPs, agencies, publishers, and trading teams access high-quality supply, optimize auction performance, improve supply-path efficiency, and maximize monetization outcomes across Web, In-App and CTV environments.
Supply Path Optimization (SPO)
Identity Intelligence
Auction Efficiency
Low-Latency Global servers
Key facts
500K
QPS
QPS platform
180+
Reach
Countries
100+
Demand
DSPs
<200ms
Speed
Latency
What is i/RTB
Programmatic Platform Built for Efficient Media Buying
i/RTB provides the platform layer that powers programmatic buying and monetization across advertisers, DSPs, and publishers. Rather than acting as another media platform, i/RTB focuses on improving how media is transacted by optimizing supply paths, increasing auction efficiency, and enabling access to premium inventory environments.
Core capabilities
Algorithmic Auction Efficiency
Powered by ECHO AI to optimize bid-stream density and reduce infrastructure waste.
The Data Agent DMP
Direct integration with our proprietary Data Management Platform for cross-device addressability.
Supply Path Optimization (SPO)
Cleaner, direct paths to premium inventory, eliminating intermediary margins.
Multi-Screen Addressability
Unified monetization across CTV, In-App, and Web.
i/RTB Demand
Platform for Programmatic Buyers & Trading Teams
Positioning
i/RTB Demand provides DSPs, agencies, brands, and trading desks with access to curated supply environments, transparent supply paths, and an efficient auction platform designed to improve media quality and buying efficiency.
Curated Supply Access
Direct access to:
Premium mobile app inventory- Direct CTV environments
- Web inventory
- Direct publisher integrations
Supply Path Optimization (SPO)
Optimizes:
- Bid routing
- Auction density
- Path transparency
- Incremental supply access
- Latency reduction
Identity & Audience Intelligence
Powered by a proprietary DMP, backed by more than a decade of trusted purchase and download signals.
Capabilities include:
The ECHO AI Data Agent
Driven by our proprietary DMP built on 10+ years of verified purchase and download signals.
Cross-Device Signal Unification
Maps fluid user journeys - linking CTV discovery ads directly to final mobile conversions - eliminating duplicate attribution waste.
Continuous Incrementality Scanning
Our Data Agent analyzes unattributed MMP event loops to mathematically isolate true incremental lift, protecting your budget from organic self-cannibalization.
Agentic RTB Optimization Framework
Built on the IAB Agentic RTB Framework, utilizing autonomous AI agents.
Agents for:
Multi-Agent Auction Negotiation
Built on the IAB Agentic RTB Framework. i/RTB deploys autonomous, collaborating AI agents.
The Advertiser Agent
Dynamically enforces your strict Day 7 ROAS targets and optimizes smart bidding.
The Campaign Distribution Agent
Maximizes rCPM optimization and applies predictive filters to traffic streams at machine speed.
Fraud Protection Framework
Includes:
- Pre-bid AI filtering
- Human Security IVT verification
- Real-time risk suppression
i/RTB Supply
Platform for Publisher Monetization
Positioning
i/RTB Supply helps publishers and app developers maximize yield through high-density DSP demand connectivity, intelligent auction optimization, and transparent monetization controls.
Yield Optimization Engine
Optimizes:
Predictive QPS Throttling
Rather than wasting infrastructure on empty requests, our engine uses predictive machine learning to filter and throttle auction streams, matching high-intent DSP demand with premium supply instantly.
Dynamic Floor Pricing
Maximizes fill rate and eCPM competitiveness
through automated, ML-based pricing adjustments.
Pre-Bid Quality Shield
Integrates pre-bid AI filtering and Human.
Transparency & Supply Controls
Features:
- Schain verification
- Sellers.json
- OMSDK support
- ML-based pricing optimization
- IAB & TCF 2.3 compliance
- GDPR, CCPA & COPPA privacy controls
Flexible Integration platform
Supports:
- OpenRTB
- SDK integrations
- Prebid
- VAST
- Server-side integrations
Cross-Platform Monetization
Supports:
- Web
- In-App
- CTV
Unified Demand Connectivity
Access to:
- Global direct advertisers
- Performance demand
- Brand budgets from agencies and DSPs
Why i/RTB
Traditional Programmatic Platforms
Generic open-market supply- Complex supply chains
- High-latency environments
- Static auction
logic - Basic monetization controls
- Limited supply
and demand
i/RTB platform
Curated supply
access- SPO-driven efficiency
- Low-latency
platform - Real-time auction optimization
- Advanced yield optimization
- Global supply
and demand
Platform Built for Efficient Programmatic Trading & Monetization
i/RTB helps buyers access premium supply more efficiently and enables publishers to maximize yield through curated inventory access, optimized auctions, and a transparent monetization platform.
