Reaching 7.5X Growth in Programmatic Yield with i/RTB

Rakuten Viber is a global communication platform connecting hundreds of millions of users worldwide through messaging, calls, and digital experiences.

Viber aimed to scale its programmatic monetization strategy by unlocking new sources of demand. The key challenge was driving revenue growth while preserving advertiser trust as markets expand.

Mobupps partnered with Viber to integrate its premium inventory into the iRTB ecosystem, activating new sources of demand. Through SSP integration and quality-focused optimization, Mobupps helped Viber improve monetization efficiency and scale sustainable programmatic growth across SEA markets.

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