Achieving 160% D7 KPI by using MAFO technology

BeheFun Games is a mobile game developer and publisher releasing casual and simulation games for a global audience, focused on user engagement and long-term player value.

BeheFun aimed to scale a new mobile product while achieving ambitious D7 IAP ROI and retention targets. The key challenge was driving user growth at an early stage and identifying the right traffic.

Mobupps leveraged its proprietary MAFO technology to enable data-driven campaign optimization through real-time performance adjustments. With MAFO-powered insights, Mobupps helped BeheFun exceed KPI targets and scale media investment efficiently.

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