Generating 2.5X Growth in Install-to-First-Time Buyers

DeFacto is a global fashion retailer offering affordable and stylish clothing for men, women, and children, with a strong focus on digital growth and expanding its international presence.

DeFacto aimed to grow its customer base by acquiring high-value first-time buyers. The key challenge was reaching diverse consumer segments and balancing acquisition scale with quality.

Mobupps developed a data-driven user acquisition strategy through precise targeting, personalized messaging, and performance-focused adjustments. Mobupps helped DeFacto increase first-time purchases and drive sustainable customer growth.

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