Horizon Walker

Case Study

Horizon Walker

Horizon Walker

GEO

APAC

Platform

iOS, Android

Type

App / Web

Achieving 110% D30 ROAS with Reddit Traffic Targeting

Gentlemaniac is a game development studio behind Horizon Walker, a hardcore mobile title built for a niche and highly engaged gaming audience.

Horizon Walker aimed to acquire high-quality users within a limited budget. The key challenge was reaching a highly specific audience, maintaining traffic quality, and maximizing return without relying on broad acquisition strategies.

Mobupps developed a targeted user acquisition strategy. Through carefully selected publishers and Reddit targeting, Mobupps helped Horizon Walker reach relevant players, achieve strong campaign efficiency, and exceed ROAS goals.

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